Branding
Friedrich | Corporate Design | Interior Design | Window Display | Social Media
Friedrich is as a concept store that focuses on sustainability, combining a café and a fair fashion shop. After browsing through exquisite clothes and accessoires, all ethically made, you can have the best coffee in town, indulge in homemade cakes and paninis or regional wines. You may put a record on, read a book or take part in one of the many events like readings, conferences and concerts.
The letter "F" is stamped by hand on the recycled paper bags underlining its ecological approach. Apart from the Corporate Design every season new window dressings were created and the Instagram feed was curated.
