Brand Identity | Art Direction | Illustration | Shoe Store

Pasarela Heidelberg

Branding 
Pasarela | Illustration | Posters | Advertising | Stationary | Merchandising

Pasarela is a shoe store that specialises in Spanish high-quality brands. 
We created the whole branding, from the name to the ilustrations for promotional cards for every season.

Pasarela in Spanish means "runway", for Germans it sounds like a name for a woman. And that’s how Madame Pasarela came into being. She accompanies every season and appears on most of the posters and flyers
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